V3 are three young women who’ve got something going on. Something major and memorable, and perfectly made for this moment in time. From smooth R&B grooves, to slammin’ hip-hop and gorgeous ballads, sisters LaToya, Sacha and Shelley Vinson have delivered one of the year’s most striking self titled albums, poised to explode from one end of the radio dial to the other.

With an ear to the street, and eyes always focused on their higher calling, V3 delivers a message of relevance and urgency. And V3 the album is a profound journey into that rare, anointed place where entertainment, inspiration and worship meet in perfect harmony, and the natural intersection of Gospel and contemporary R&B.

Raised in Atlanta, the children of a pastor/father, and a mother who was a professional singer, songwriter and recording artist, the sisters grew up singing under their mother’s careful tutelage, and guided by the spiritual teachings and example set for them by their dad. V3’s musical influences lean heavily toward the progressive Gospel acts of their youth—Commissioned, the Clark Sisters, BeBe & CeCe Winans, and Andrae Crouch, among others—as they fuse the inspirations of their mentors with cutting-edge, 21st-century sensibilities to create a sound both exciting and entirely their own.

With LaToya and Sacha both co-writing a number of the album’s songs—and receiving the perfect production touch from artist/producer, Antonio, and Josiah Bell & Robert Marvin—better known as Double Dutch— the album packs a lyrical power every bit the equal of its formidable musical punch.

“I Need You,” the first single from the album, is a stirring ballad and a showcase for V3’s rich, in-the-blood, family vocal blend. “The person in this song is at a place where they really want to open up their heart, and reveal all that’s inside of them to God, but are afraid He might not love them if they do,” says Shelley. “That’s powerful to me, because sometimes the hardest thing to do is just be honest with God about where you are in life. And even though He already knows, what He really wants is for you to open up and tell Him, and acknowledge you need Him. I’ve been there, and I think a lot of people have.”

“Let’s Take It” puts a tough, hip-hop edge on a mighty funk groove. ““That was written by Debbie Winans, and it ministered to me in a personal, powerful way,” Sacha says. “I’ve experienced depression, loneliness…fear in my life. The song talks about taking back by force what the enemy has stolen from you…your joy, your peace…and not accepting anything less. We’ve worked with a lot of kids who were fighting depression…drug addiction…serious issues. And serious issues demand a serious response.”

“Irreplaceable,” co-written by LaToya, Shelley and Antonio, is in a smooth, jazzy pocket that’s instantly cool and catchy—with a rap by Shelley that could give her brother rappers a serious run for their money. “Being preacher’s kids, there was always a certain sense of protection for us growing up,” says LaToya. “But you can only live off your mother’s and father’s prayers for so long. You grow older, and you have to have your own personal testimony that you can share with someone else. Through my own trials and tribulations, I found my own relationship with the Lord. The song is just telling him that He is irreplaceable. There is nobody like Him in the world. I’ve put my trust, at one time or another it seems, in almost everything and everybody, but there is nobody that compares to Him.”

Rounding out the album are two hot tracks that are sure to become favorites; first, the heavy groove laden "Take The Time" penned by Latoya, Sacha and W.Holt of Crisis Situations who also provides production, and the soft but very melodic"Thank You" another Latoya diamond, with strong production from B.Russ, Dave Soul, and Kim Mont/ vocal arranger of Rusty Soul Production for Creative II Production.

With the album is set for a summer release, V3 is embarking on what promises to be a long and exciting journey; and with their compass and course clearly set. “A lot of people shy away from church and the Gospel, because they think they are going to be judged, or put down, or preached to,” says Shelley, “and they don’t want to hear that. They just want you to be real with them. And that’s exactly where we are coming from. We are just being real—who we are—and not afraid to admit we have the same struggles as anybody.

“We want to entertain people, and show them that there’s no contradiction in enjoying yourself and also being a Christian,” she concludes. “We’re just people, like everyone else, and we’re not perfect at all; but you don’t have to be perfect in order to receive God’s love. Our greatest purpose is just to love people as much as we can, and try to live the kinds of lives where others can really see His love through us. That’s why we are here. We want to let our light shine wherever we go.”