Gospel Music Channel Launches New Platform for Emerging Artists, 21:03 Unveiled As New LISTEN UP Profile For June
ATLANTA – June 6, 2008 – LISTEN UP, Gospel Music Channel’s (GMC) new multi-platform promotional campaign featuring new and emerging Gospel/Christian recording artists who are on the verge of becoming break-out stars, announced today Zombas’ contemporary Gospel soul/r&b boy group 21:03 will be the newest group to be recognized under LISTEN UP.
GMC’s LISTEN UP – mirrored after successful programs such as VH1’s “You Oughta Know” and MTV’s “Buzzworthy” – is an ongoing campaign, with a new artist highlighted monthly. Artists selected for LISTEN UP will be showcased extensively across the network’s television and on-line platforms.
This month, LISTEN UP will feature the trio 21:03. Unlike many others, their ability to blend Gospel grooves with hip hop beats and soulful voices is a refreshing new sound to Gospel music. Evin Martin, Torrence Greens, and Jor’el Quinn blesses the Gospel scene with their debut album Total Attention scheduled to be released July 22, 2008. To get exclusive access to 21:03 along with free ecards, wallpapers, featured video, a web exclusive Kitchen Sink performance and song downloads, log onto http://www.gospelmusicchannel.com/listenup/2103.
About 21:03:
Formed by hit-making production team PAJAM (Paul Allen, JMoss and Walter Kearney) on January 21, 2003, it’s clear to see the inspiration behind their name. Evin, a classic “church boy,” immersed in the faith since infancy; Torrence walking an “on-and-off” pathways that led to his ultimate commitment to God and Jor’el an Apollo winner as a child, came closer as he began playing piano at his church. 21:03, was born with a God-given gift they can’t wait to share with the rest of the world. The bottom line for us is simple,” Torrence concludes. “We want to give hope to the hopeless, life to the lifeless, and encouragement to keep going even when the going gets tough.”
Gospel Music Channel (GMC) the nation’s first and only 24/7 all-Gospel/Christian music television network is in nearly 40 million households on various cable systems and seen nationwide on DIRECTV channel 338.
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Contact: D. Washington (770) 692-4563 awashington@gospelmusicchannel.com
Press contact: Jim Weiss, press@gospelmusicchannel.com, 770-692-4579.

Gospel Soul/R&B Boy Group, 21:03, Announced as New LISTEN UP Artist for June